|
      
| |
Want publicity, but can't afford an agency?
You CAN do it yourself !
Learn how with the Do-It-Yourself Public Relations
Audio Learning CD.
|
|
After 14 years as an
automotive journalist and editor, I was tired of seeing small companies get ignored (or worse, taken
advantage of) when they have tried to get noticed by the media, so I created the
Do-It-Yourself Public Relations audio learning CD.
In this seminar, I give companies the tools that they need to manage
their own publicity and marketing campaigns and get the exposure they deserve in
magazines and newspapers, as well as on television and radio
programs.
Getting FREE exposure from the media is actually quite easy, but
unfortunately the vast majority of press releases that land on an editor's desk
get thrown away.
The majority of press releases are thrown away for one or more of the following reasons:
 | Not appropriate for the publication they were sent to |
| Were sent to the wrong person at that publication |
| Are so poorly written the editor can't figure out the features &
benefits of the product |
| Are lacking critical information and it's easier for the editor to select
another press release to use than call the company to learn more |
| Don't contain photos or have photos of poor quality/wrong format |
I provide companies with the tools to solve these
problems and the instruction to help ensure that they get the publicity they
deserve.
In the Do-It-Yourself Public Relations audio learning CD, you will learn how
to:
| Choose which products to highlight in releases, even if you don't have any
brand-new products. |
| Write a quality press release on your own. |
| Put the release in the proper format, with all the essential information. |
| Determine where and to whom to send your release. |
| Take quality photos to accompany the release. |
| Create a PR campaign that anyone at the company with some basic
administrative skills can execute. |
Listen and learn at your leisure, from the comfort of your office or car. It comes
complete with all the handouts you would receive at the in-person class.
Do-It-Yourself Public Relations Audio Learning CD, $129, with free
standard shipping.
Additional Services:
Press Release Critique
Written critique of all elements of the press release, including photos.
Critiques available for a single release, three or six releases submitted as
one package. Release(s) must be submitted in both soft and hard copy
forms.
Press Release Writing
Complete writing of product-oriented press release in correct format,
including interviewing appropriate subject-matter expert at your company to
determine content. Available as a single release, three- or six-release
packages. Release(s) provided to you in soft-copy form as MS Word or other
text file of your choosing and designed to fit on your letterhead, if
requested.
Other Writing Services
Other writing services are available including: Web site text, brochure
copy, company bios/backgrounder, company history (short or book-length) and
more.
Please contact Tara for a customized quote.
|
