Business Writing Basics

From business plans and catalog copy to employee reviews and e-mails to vendors, communicating your ideas in writing is essential to running your business. In this seminar, you’ll learn how to determine when writing is your best method of communication and how to prevent the written word from being used against you in legal situations. You’ll get tips on how to avoid common writing mistakes and to create an effective structure for any document as well as get a crash course in e-mail etiquette and learn techniques for editing and proofreading your work.

Getting Your Press Releases Noticed

Ever wonder why certain companies are “always” featured in print and on television? Learn how to get magazine editors’ and show producers’ attention with a well-written, targeted press release. In this one-hour seminar you will learn: what should be included in a press release and tips for writing releases; selecting accompanying images and formats; methods of submission, determining the appropriate contacts at the publications you want to target.

Working With The Media 

So your press release got the media’s attention, now they want to know more about your company. Learn how to determine who should do the interview and how to prepare that person for it as well as tips for during the interview including: providing “quotable” information based on the reporter’s story angle; keeping your nerves steady; and presenting yourself for live radio or television formats.

Let's Talk Car Care

You don't need to be a mechanic to understand the basics of caring for your car. In fact, just a little bit of knowledge goes a long way toward ensuring your vehicle lasts a long time. In this seminar, you will learn the basics of car care, such as how to check your vital fluids and tire pressure, as well as the warning signs of vehicle problems. You'll also get tips on how to choose a repair facility and how to communicate effectively with your mechanic.

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